Advertising

The Birth of Icon Marketing Communications

As my first blog I thought the best place to start would be to talk about how and why I set up my own marketing communications consultancy.

I went to University in Leeds and studied a degree in Media, Communication and Cultural studies. It was quite a diverse course where we learnt about the practical side of media as well as theory. We did work placements in related industries I chose PR (I really wanted to do a placement at a radio station), but communication is communication. At Uni we were taught to analyse things and look for the hidden meaning in things. Such as the stereotypical roles used in Disney films like the jive talking smoking crows in Dumbo. There are many subtle messages in mainstream media like the constant barrage of negative programming such as ‘Benefits Britain: Life on the Dole’. ‘EastEnders’ depiction of Stacey’s battle with post-partum psychosis or even the late George Michael's lyrics in his hit tune Faith.  We can learn a lot from the media we consume both positive and negative.

Having spent several years working in marketing/advertising/business development and radio change was on the horizon when I fell pregnant with my first son Nico. During my maternity leave I threw myself into various projects not to mention Mums & Tots groups. But if I’m honest they weren’t my cup of tea and believe me there was always plenty of tea! The only class I felt was useful was Tiny Talk a baby sign language class. Where babies learn useful signs to communicate with their parents before they can speak. I remember going round the circle when we were asked how many signs our babies had done and my answer was always none (but who’s to say the other Mums were telling the truth?). Many months later and even now Nico does various signs for me and has even learnt more.

Anyway the maternity leave went by quickly and it was time to take on the dreaded commute on the M60 to Salford Quays. I knew it would be tough (husband often works abroad) but I wanted to keep my independence and small income once nursery fees where paid. The world of media and particular social media is constantly evolving so if you take time out for too long it’s a major setback. It was becoming challenging taking on the commute and with no work from home option available I regrettably handed in my notice. With the encouragement of my husband I decided to set up my own marketing communications consultancy. Thankfully since setting up I have learnt so much including how to build websites.

Working as a sole trader is a tough slog; finding new business, getting expensive contracts written up, paying for office space and dealing with late payers. A survey by the Federation of Small Business in March 2015 found that 43 per cent of firms have waited over 90 days beyond the agreed payment date before they got the money they were owed. Is it any wonder that so many small businesses fail?

The hardest thing of all was coming up with a name it took me long enough to agree on a name for my children this was going to be just as challenging. After weeks of shortlisting I finally settled on ‘Icon Marketing Communications’, Icon being an anagram of Nico.

Icon Marketing Communications is designed to help businesses just like mine, people with an idea that just needs promoting to the outside world to attract customers. If you’d like to discuss your marketing requirements, please feel free to get in touch kiesha@iconmarketingcommunications.co.uk or 01625 533102