Mum’s the Word for Business Success

It may only be in its first trimester, but 2019 is already a boom year for ex-radio presenter and mum-of-two, Kiesha Humphreys who is celebrating her fourth year at the helm of Icon Marketing Communications Ltd. In that time, Icon, a specialist marketing consultancy based in Wilmslow, has been responsible for a number of SME business success stories across Cheshire and Manchester.

Kiesha Humphreys  Photo credit: Senem Peace Photography

Kiesha Humphreys

Photo credit: Senem Peace Photography

Kiesha explains; “I set up the business after the birth of my first son, and Icon is an anagram of his name, Nico. I’d been working at a senior level at a large advertising agency in Manchester, and while I was on maternity leave it struck me that there is a gap in the market for a reasonably priced and flexible marketing resource, in the area.”

Kiesha has first-hand experience of smaller businesses approaching large agencies and being put off by the cost. She says, “Bigger organisations can be a bit intimidating to smaller businesses – especially when they only need a one-off marketing facility or a bespoke marketing service.”

While larger organisations often don’t see the immediate potential in helping businesses when they’re starting out or are at the ‘expansion phase’, Kiesha seizes the opportunity to put her big agency knowledge and international marketing expertise to the test.

“For the past 15 years I’ve worked in the UK and South East Asia. In this time, I’ve seen the communications climate change dramatically – and it still is changing, year on year”.

In tandem with her ‘day’ job as a Business Development Manager for upmarket restaurant chain, Gusto, Kiesha honed her communications skills as a regular Radio Presenter for Cheshire’s Silk 106.9, BBC Radio Manchester and Capital (formerly Galaxy 102). It meant she had her finger on the pulse of all kinds of media. “I’m a natural-born communicator,” she says, “I was increasingly drawn to digital channels and I could see that the major draw of digital is its level of accountability and significant ROI”.

Photo credit: Jonathan Farber

Photo credit: Jonathan Farber

As well as running Icon, Kiesha has spent the last year completing her Google Ads certifications and working on SEO projects with a number of clients.

Kiesha continues; “There is still a need for an integrated marketing communications strategy to support and strengthen the digital aspect, including PR, events and traditional print and radio advertising”.

Kiesha says; “While we’re based in Wilmslow, we often work from The Workspace in Handforth, a beautiful co-worker environment that has flexible terms – it’s great for businesses who want to collaborate. We work with businesses of all sizes to provide one-off support or ongoing marketing management (across the mix) in and around Manchester and Cheshire. We create tailor made packages in line with our clients’ budgets or we can offer bespoke solutions to suit their needs.”

The Workspace Handforth Meeting Room  Photo credit: Compton Harry Photography

The Workspace Handforth Meeting Room

Photo credit: Compton Harry Photography

It’s not every day a company can benefit from marketing experience of the kind Icon can deliver, without the international agency price tag. With so many success stories under her belt – and plenty more waiting to happen, Kiesha is more than happy to spread the good news.

For more information visit www.iconmarketingcommunications.co.uk .

To celebrate its fourth year. Icon Marketing Communications Ltd is offering all readers a 1 hour complimentary marketing consultation. For more details, please contact Kiesha on kiesha@iconmarketingcommunications.co.uk or call 07979940526.

The Workspace can be contacted on 01625 522209 or via email info@theworkspace.uk

For more information visit www.theworkspace.uk.

Wedding April 10th 2012

As Icon Marketing Communications' company ethos is ‘skilful, affordable and approachable’ I thought I’d share a bit about me. I love to organise events there’s something quite rewarding about bringing together various elements for a special occasion. I’ve previously worked on car launches, birthdays, restaurant openings and charity events. Here’s a little bit about the biggest event of my life…

I met my husband in a bar in my home village of Alderley Edge. I was out with the girls having a great time and he was out with a group of friends/colleagues. I accidentally knocked a full tray of drinks over him (they were his drinks). It was one of the most embarrassing things I’ve ever done. As his back was turned I did what any self-respecting woman would do and denied all knowledge.

Unfortunately, or should I say fortunately the bartender knew me and called me out for it. It’s quite an unconventional way to meet someone but we got chatting. We were stood underneath a stag light fitting (the reason that Icon’s logo is a stag’s head). He later told me he was trying to find a way to strike up a conversation with me well I certainly broke the ice and a few glasses if I remember rightly!

We started dating and found we got on so well. No arguments ever, just a lot of fun times. He proposed to me just before my 30th birthday I couldn’t have been happier. We set about planning our wedding. My idea was to get married outside but where in the UK could we guarantee good weather? We decided to get married in South Africa at Belvidere Manor  a beautiful hotel in the tiny village of Knysna. South Africa is a stunning country the food is fresh, the roads are relatively quiet there are amazing safari parks and there are exceptional vineyards to visit. We set about making our plans which was surprisingly straightforward considering we were organising it from the UK (South Africa is part of the British Commonwealth).

Credit: Motion Pixel Weddings

We invited all our friends and family but due to the distance we ended up with a small guest list of just 16. We hired a lodge for everyone to stay in and had two days of chilling out before the wedding day and enjoyed a traditional ‘Braii’ (South African BBQ) on the first night. On those two days it rained non-stop, quite unusual for SA *insert joke about the weather following us from Manchester*. But on the day of the wedding the Sun shone so brightly. We arranged to have a traditional African choir to sing and I rewrote a poem from Sex and The City to fit with how we met. It was an exceptional day.  

Wedding Poem - SATC

 I often think about the traditional African choir we had singing at our wedding. One of the singers was due to get married the next day. I wonder what her wedding day was like? I would have loved to see it.  If you have a special occasion coming up and need some help feel free to get in touch kiesha@iconmarketingcommunications.co.uk or 01625 533102.