Mum’s the Word for Business Success

It may only be in its first trimester, but 2019 is already a boom year for ex-radio presenter and mum-of-two, Kiesha Humphreys who is celebrating her fourth year at the helm of Icon Marketing Communications Ltd. In that time, Icon, a specialist marketing consultancy based in Wilmslow, has been responsible for a number of SME business success stories across Cheshire and Manchester.

Kiesha Humphreys  Photo credit: Senem Peace Photography

Kiesha Humphreys

Photo credit: Senem Peace Photography

Kiesha explains; “I set up the business after the birth of my first son, and Icon is an anagram of his name, Nico. I’d been working at a senior level at a large advertising agency in Manchester, and while I was on maternity leave it struck me that there is a gap in the market for a reasonably priced and flexible marketing resource, in the area.”

Kiesha has first-hand experience of smaller businesses approaching large agencies and being put off by the cost. She says, “Bigger organisations can be a bit intimidating to smaller businesses – especially when they only need a one-off marketing facility or a bespoke marketing service.”

While larger organisations often don’t see the immediate potential in helping businesses when they’re starting out or are at the ‘expansion phase’, Kiesha seizes the opportunity to put her big agency knowledge and international marketing expertise to the test.

“For the past 15 years I’ve worked in the UK and South East Asia. In this time, I’ve seen the communications climate change dramatically – and it still is changing, year on year”.

In tandem with her ‘day’ job as a Business Development Manager for upmarket restaurant chain, Gusto, Kiesha honed her communications skills as a regular Radio Presenter for Cheshire’s Silk 106.9, BBC Radio Manchester and Capital (formerly Galaxy 102). It meant she had her finger on the pulse of all kinds of media. “I’m a natural-born communicator,” she says, “I was increasingly drawn to digital channels and I could see that the major draw of digital is its level of accountability and significant ROI”.

Photo credit: Jonathan Farber

Photo credit: Jonathan Farber

As well as running Icon, Kiesha has spent the last year completing her Google Ads certifications and working on SEO projects with a number of clients.

Kiesha continues; “There is still a need for an integrated marketing communications strategy to support and strengthen the digital aspect, including PR, events and traditional print and radio advertising”.

Kiesha says; “While we’re based in Wilmslow, we often work from The Workspace in Handforth, a beautiful co-worker environment that has flexible terms – it’s great for businesses who want to collaborate. We work with businesses of all sizes to provide one-off support or ongoing marketing management (across the mix) in and around Manchester and Cheshire. We create tailor made packages in line with our clients’ budgets or we can offer bespoke solutions to suit their needs.”

The Workspace Handforth Meeting Room  Photo credit: Compton Harry Photography

The Workspace Handforth Meeting Room

Photo credit: Compton Harry Photography

It’s not every day a company can benefit from marketing experience of the kind Icon can deliver, without the international agency price tag. With so many success stories under her belt – and plenty more waiting to happen, Kiesha is more than happy to spread the good news.

For more information visit www.iconmarketingcommunications.co.uk .

To celebrate its fourth year. Icon Marketing Communications Ltd is offering all readers a 1 hour complimentary marketing consultation. For more details, please contact Kiesha on kiesha@iconmarketingcommunications.co.uk or call 07979940526.

The Workspace can be contacted on 01625 522209 or via email info@theworkspace.uk

For more information visit www.theworkspace.uk.

Perception is deception…

What’s in a name?

“A rose by any other name would smell as sweet “said Shakespeare in Romeo and Juliet. But what really is in a name? Well in Wilmslow the difference between an apartment and a flat could start at £100k.

That’s the thing as I was once told “perception is deception” it was on the first proper date with my now husband. This always sounded peculiar to me but as I’ve got older this saying really has gained huge significance.

You can gain a lot of wisdom from speaking to people young, old, black, white any creed or religion, footballers, hairdressers etc. everyone has a piece of wisdom which is useful. That was why I loved working at Gusto in Alderley Edge and Knutsford.

East Cheshire Hospice Fundraiser. Credit: Slice of Pie Designs

Meeting and mixing with people from lots of different backgrounds gave me a significant insight into life. This was a time pre-recession (and before the smoking ban) where people were much happier and relaxed. I’m yet to find any significant data on the effects of e-cigarettes but anecdotally I was told that doctors are saying they’re 95% less damaging to your health than a cigarette.

When you walk the streets many people do smoke them but I suspect there is some reluctance to smoking them until the full facts are presented. We don’t want to be told that things are safe and further down the line find out that they’re not, we’ve been there before.

The government’s policy of raising taxes on cigarettes has worked as people have started to look for cheaper alternatives.  So back to Gusto;

When I worked as a Business Development Manager for Living Ventures I once turned George Osbourne away for a table. There was a massive queue of people waiting and there was physically no tables free anywhere. The way he approached me suggested that he was in a rush so I thought there was no point lying as he’d get more agitated than he already was.  It was just before the General Election and I’ll never forget a customer approached me afterwards and asked me;

Suzanne Neville dresses. Credit: Slice of Pie Designs

“Do you know who that is? It’s the future Chancellor of the Exchequer!”

I knew exactly who he was, that was my job to be well informed but that didn’t mean I could magic up a table. That’s the thing even though I was only on the face of it a host there was a lot of work going on behind the scenes to make things happen as Tim Bacon (former Living Ventures Managing Director) always used to say it’s the ‘swan theory’.  Tim was great at making celebrities feel special and he built his empire up from exactly that. I’ll never forget the time that the 50% sale was on and Wayne Rooney came in for a meal. He used a 50% voucher and people didn’t stop talking about it there was even an article in a national paper (we got sent some fan-mail from his biggest fan!) But why should he pay more when everyone else is paying half price?

Many restaurants have cottoned on to the same idea and in January everyone expects to eat half price. It used to be busier than Christmas which is insane when you think about it.

Nowadays, lots of restaurants allow dogs in but at this time Tim always said “no dogs allowed”. Funny really one day Roberto Mancini former Man City manager came in with his whole family including his family dog. I spoke to them and apologised that they wouldn’t be able to have a table but they refused to leave the dog outside and so I set up a giant table outside for them and put the outside heaters on. It was a cold evening in fact I think it was winter if I remember rightly.

 The whole family ate happily outside including the dog, who I did some lamb chops for. Hilarious really when you think about it. As Orange once said in their marketing campaign “It’s good to talk”. “A problem shared is a problem halved”.  I could rattle out hundreds of other clichés but they are true. It was nice to make people feel they could talk sometimes that's all we need to feel better.

When did we stop being so caring? The pressure we put ourselves under now to succeed is unbearable. You want to do better than the generation previous but there is a whole generation of young people that this country has failed. It’s time we got back to basics. Walking our children to school rather than rushing around in expensive cars congesting the roads. Tim always used to say if you’re running late pull over make a phone call and carry on your journey. That’s the thing there’s nothing wrong with being late sometimes, safety should always come first.

I read in the Guardian on Friday that “The NHS prescribed a record number of antidepressants last year, fuelling an upward trend that has seen the number of pills given to patients more than double over the past decade” (Guardian, Friday 30 June 2017). The headline was “Antidepressant prescriptions on NHS at a record high” the whole country is stressed out and looking for someone to blame. Minimum wage staff having to deal with an irate customer who forgot to bring a carrier bag. I was told by a member of staff at a national supermarket that a woman left her entire weekly shop because she was so annoyed she had to pay for her carrier bags. It feels as though the whole country is angry and agitated but who do you blame?

This is when pack mentality kicks in and you pick someone different to yourself of course. It’s no good blaming one of your own kind that would be far too difficult. By blaming someone else we have failed to embrace our multi-culturalism in this country. People always thought I was the host “the hostess with the most-ess" but what they called me didn’t matter so long as I got the job done.

If you want to talk about your Business Development opportunities feel free to get in touch 01625 533102.

 

 

Cheshire White Collar Boxing - In Memory of Julian Churchman

Cheshire White Collar Boxing are holding an event in honour of Julian Churchman who sadly died earlier this year of stage 3 stomach cancer. Best friends Dave Bridgewood and Julian Churchman first met playing pool 30 years ago. The original plan was to send the Ashton based family on a once in a lifetime trip with the funds raised from the GoFundMe page,  raffle and auction but unfortunately Julian lost his fight to cancer at the age of 44 before this was possible. The money raised will go to Julian’s widow and daughter.

The Event

The ‘Ultimate Challenge’ Friday March 17th and ‘Fight Night’ Saturday March 18th will still go ahead and Dave hopes it will raise awareness of stomach cancer as well as being an enjoyable event. The event will be held at Wilmslow Leisure Centre doors will open at 6:30pm with the first fight starting at 7pm there will be 10 fights per night, tickets start at £25 with ringside seats available at £35.

Julian leaves behind a 14-year-old daughter, Paige and wife Michelle. Over the years Cheshire White Collar Boxing and Cheshire Fitness have raised in excess of £110k through their online charity donations, raffles & auctions. The goal is to raise £5000 for the family. Michelle Churchman says;

Churchman family

“Julian was the life and soul of the family, hard-working but fun. He will be sadly missed by everyone who knew him. Especially the family”

The Ultimate Challenge is an opportunity for white collar workers to participate in a boxing match this has recently been extended to any type of worker. White Collar Boxing is open to fighters aged 18-57 years. The boxers for the March event range in age from 19 to 49 and cover a wide variety of professions: banker, director, construction workers, accountant, solicitor, barbers, recruitment, health care, leisure & fitness. White Collar Boxing is safer than traditional boxing as the gloves used are larger and there is rarely a knockout.

There are people taking part from all over the South Manchester & Cheshire area with most participants living in either Wilmslow, Alderley Edge, Mobberley, Hale and Lymm. Luke Brown from Wilmslow is the youngest contender at 19 years old, and Dave Bridgewood the eldest at 49. As well as participating in a match, Dave and his wife will be in attendance on the night as medics.  The referee on the night will be British featherweight champion Andy Morris Jr.

Background

Cheshire White Collar Boxing was established by ex-professional boxer Glenn Williams in 2012. They are the first local company to bring back the glitz and glamour of the original white collar boxing which originated in New York. Fights have previously taken place at Mere Golf Club, The Hilton Deansgate and The Titanic Liverpool. For many of the white collar boxers this is the opportunity to fulfil a lifelong ambition, stepping into the ring in front of their friends and family. Boxers are being trained by a wide range of coaches including Bob Shannon, former coach to Ricky Hatton.

For ticket information speak to Glenn on 07886 432658 or email kirsty@cheshirewhitecollarboxing.co.uk to find your nearest outlet. For more information, please visit their Facebook page @CheshireWhiteCollarBoxing

Of the event Glenn says;

“Once again we are proud to be hosting our event in Wilmslow. White collar boxing as a sport is bigger and better than it has ever been before. Many of our fighters have taken part in other sporting trials, but white collar boxing takes it to another level; the physical and mental strength required is immense. Stepping into the ring is one of the most adrenaline fuelled challenges these guys and girls will ever face.”