It’s quite a saturated market at the moment, so it’s no wonder that your audience won’t seem so responsive at times. If your methods are looking a bit tired and your audience seems to be over it, then there are plenty of ways that you can try to re-energise their interest:
1. Don’t be afraid to break the pattern
Why not switch up the way you do things? If you have been posting lots of images on your social media, experiment with making videos or carousel posts. You can try posting spotlights on your community or highlight success stories. If you’re feeling generous, share some exclusive content or give something of value to your audience for free to show that you still value them – it might just give them the nudge that you need.
2. Give your audience the details that matter
When you send out your newsletters, strive to capture your audience immediately with how you can help and why it matters to them. With emails constantly piling up in the inbox for everyone, it’s a fight to ensure that your audience reads what you have to say before they flick (or skip) through all the rest of their mail. You can do this by creating an eye-catching subject that compels them to click on your email as soon as they see it and getting straight to the point in the first sentence.
3. Hear it from them
Try sending out surveys, whether by newsletter or on your social media pages. One of the best ways to market something to your audience successfully is to ask what they want (or don’t want). You should use the responses that you collect to shape your strategy, demonstrating that you took their answers on board.
4. Get your audience involved in the fun
On that note of surveys, think of exciting ways that you can get your audience to interact. Polls on your social media can be a great way for them to quickly and easily tap on an answer to a question you ask, boosting your engagement and gaining you some useful insights at the same time. You can also send out quizzes or host live chats, including Q&As, to show that you are interested in others being interested in your business. All these methods put out the positive message that you believe in collaboration and want to build relationships with your audience.
5. You don’t have to be at an 11 on a scale of 1-10
If your audience is tired, then don’t force information on them all the time. It’s ok to turn the energy down a bit. Use the time to reflect and consider how you can put out content that has greater value – quality, not quantity, as they say. Ask yourself, “If I saw this, would I be interested?” before you post anything. This can help you to put yourself in your audience’s shoes and understand why your content isn’t always clicking with them.
Conclusion
We’ve given you some food for thought, but if there’s anything on the topic of engaging your audience that you’d like to discuss or get some assistance with, we would be happy to help. It’s sometimes difficult to know what makes your audience tick, but at Icon, we offer a wealth of services to benefit your marketing strategy and can pinpoint what areas would be best to optimise. To get started, contact us at kiesha@iconmarketingcommunications.co.uk.